Lyricfluent App

3.4M+ organic views in 3 months..

LyricFluent wanted to grow awareness of its language-learning app through organic short-form content.

WAGNR produced 120 creator-led videos across Instagram, TikTok and YouTube Shorts, continuously testing hooks, educational concepts and repeatable formats to identify what resonated.

The result was 3.4M+ organic views, with 37 videos surpassing 10K views and 9 exceeding 100K. On Instagram alone, the campaign reached 941K+ unique viewers, generated 113K+ interactions, and 99.3% of views came from non-followers — demonstrating the content's ability to consistently reach new audiences.